MarketVision
This
tech industry leader needed a fast, easy-to-use market research tool that not
only delivered comprehensive research information quickly and easily, but also
managed user access to documents. iSeer provided a solution that:
Instantly searches hundreds
of vendors' sites with a single search
Returns search results that
are automatically organized and compiled
Allows users to define
searches by sources, topics, vendors, time, relevancy and keywords
Administers document
clearances according to customized criteria including user roles,
supervisor permissions and geographic locations
YTCA
The research arm of a multinational corporation encountered difficulties
attempting to disseminate scientific research data as well as the tacit
knowledge among their teams. The corporation engaged with iSeer to conduct a
needs assessment of the group to analyze their current research practices and
recommend improvements to their overall processes. iSeer conducted extensive
interviews with the research scientists and observed the day to day routine
within the company. The final deliverables presented the framework for a
research web portal including a product requirements document, technical
requirements document, project plan, and a wire frame presentation. These
deliverables formed the basis of a nationwide competitive request for proposal
(RFP).
Research
Marketing & Analysis
A
corporation spanning five continents wanted a market research solution that
would also allow them to send automated weekly updates to over 200 analysts.
iSeer was able to establish an understanding of the client's unique company
culture and their complex taxonomy to craft a specialized research solution.
iSeer designed a website that provides:
Comprehensive search
capability from a single source
Access to extensive research
information, including secondary market periodicals
Automatically-updated server
news
Accessibility from anywhere
in the world
Corporate
Market Research
With limited resources and increasing numbers of requests, the Market Research
department of this high-tech manufacturer was overwhelmed trying to keep up
with research demand. iSeer constructed an automated solution to provide the
client with the most advanced market research tools while increasing the
efficiency and output of their limited human resources. iSeer crafted a
sophisticated solution that:
Increases the productivity
of personnel by giving them a research tool that returns superior
research results in less time
Integrates numerous discrete
servers around the world into one consolidated site
Directs users in different
locations to local servers, making downloads and uploads
significantly faster than if each request were routed through
a central server
Internet
Marketing & Engineering
With a
website that receives millions of hits daily, this company needed a system to
support its site while making the most effective use of limited personnel to
handle constant requests and updates. iSeer designed and implemented a system
that:
Created a structured
business management approach that let the client streamline
task priorities by assessing how many man-hours were needed for each
request
Helped the client improve
process by defining support and organizational requirements
Provided a comprehensive
report and training plan
Channel
Marketing Group
This marketing organization needed a solution to promote and broadcast their
site content. With a worldwide reseller network for their products, this group
is responsible for maintaining unique sites for specific marketing programs.
Each marketing program is targeted at specific resellers and the distribution
channel they work in. What our client wanted was a one-stop search utility to
assist the resellers in accessing and organizing site content. What we
delivered was an internet utility that seamlessly searches against all the
marketing program sites and provides a mechanism for remembering the desired
content when the reseller returns to the site.
Electronic
Prior Approval
The
Marketing Department of a Fortune 500 organization is responsible for promoting
the brand awareness of their products and services. To insure maximum return on
their brand equity, they require strict compliance to trademark/logo usage by
their distributors, partners, and suppliers. This involves monitoring,
approving and tracking the company's trademarked names and logos on all forms
of advertising, from concept through execution. Each project is also entitled
to varying degrees of co-op dollars. These companies are located throughout the
world, so the ability to track reimbursement amounts and effectively convert
worldwide currency valuations was also necessary. Our consultants worked with
their marketing analyst to design, develop, and implement a fully web automated
solution to provide immediate tracking information.
E-Business
Group
This company was looking for a comprehensive evaluation of its website as it
related to current business standards and industry competitors. iSeer completed
a full strategic assessment of the client's marketing approach and current
website to determine market impact, effectiveness of communication and ease of
navigation. Based on our findings, we recommended a course of action to help
the company meet its corporate objectives. By leveraging experienced strategic
consulting and market research expertise, iSeer:
Conducted research comparing
the company's marketing approach to that of its competitors
Assisted the client in
establishing the best approach for their business goals
Created a profiling
application that allows the company to manage end user accounts
Corporate
Broadcast System
This
site features online training broadcasts (IPTV), video presentations and
references materials. Users have access to real-time broadcasts, a
comprehensive event calendar, and the ability to conveniently sponsor their own
online presentations and events. The resulting site provides worldwide access
to special broadcast events and a wide range of materials.
Virtual
Resource Library
As the intranet site of a worldwide company grows, so does the complexity of
locating specific information. Finding research material posted within the
corporation was becoming a resource intensive task. As key decision makers were
spending more and more time searching the Intranet for necessary documents, the
organization requested a means of effectively cataloging published research
material in order to increase accessibility.
Human
Resources Research
A human
resources research group required a communication vehicle that would
disseminate information to an enterprise wide audience. We created a site that
coordinates the daily work processes of their team. It also contains research
data updated bi-annually from primary research sources, tracks ongoing internal
projects, and provides up-to-date information on industry events related to
their field.
Corporate
Library
A corporate library group required an online system that would serve as a
gateway to global information sources throughout the enterprise. They also
sought to develop their own web programming skills so that they would require
minimal assistance from external technical resources. The final result was a
highly intuitive site that is easy to maintain.
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